What is e-commerce?
According to shopify.com, e-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
The importance of innovation
The problem comes in the tight competition in the e-commerce world. This problem causes a call for innovation. In order to stand out and succeed, you have to keep up with the change and at the same time not doing what others have been doing. This is a big challenge especially for start-up businesses for owners have too much to think about and do. Extreme multi-tasking can cause more damage than you think. (https://careeradvancementblog.com/disadvantages-multitasking/)
As what Erik Qualman says, “We don’t have a choice on whether we do social media, the question is how well we do it.” Thus, innovation is a necessity in today’s e-commerce.
Thankfully, social media managers are here to help you in dealing with innovative social media strategies. How? Will here are some of the tasks they do:
As you can see social media managers take a major role in helping your business open windows of opportunity worldwide.